Forbes Highlights Direct Primary Care as a ‘Transformation’

Forbes Business Council member Darrell Moon's article earlier this month on Forbes.com highlighted Direct Primary Care (DPC) and urged business leaders to embrace this more cost-effective, personal front door for healthcare for their employees.

CEOs can also consider what jumbo employers are doing right now and offer to pay for direct primary care, or, in other words, primary care paid based on a monthly subscription rather than billing insurance for every visit. Now that some of the largest employers in the country have decided to offer this form of primary care to their employees, this subscription model is growing.

Darrell Moon, CEO of Orriant, in "Is Healthcare Transformation Here? Considerations for Leaders" on Forbes.com

Moon also described the benefits of direct primary care for patients and providers:

I often hear healthcare leaders discuss the benefits of subscription-based primary care. Providers have fewer patients in their practices, which means they can take more time with each patient and build closer relationships. Some providers have concerns about direct primary care as well, including its affordability and the shortage of primary care providers across the country. How will we ever be able to supply enough providers to meet demand?

I believe an important part of answering that question is creating a work environment that primary care providers love. Many American physicians are unhappy with their jobs. “I feel like a pawn in a moneymaking game for hospital administrators,” one doctor was quoted in the Journal of Medicine. Create a work environment where they can have a relationship with their patients and don't feel so rushed to help move the needle on a shortage. 

This is exactly what we're doing with HELPcare. We're helping physicians and other practitioners establish HELPcare Clinic practices that they own. They escape the hassle of the industrial, insurance-based system and can take the time they need with each patient. And because the patients are members of HELPcare Clinic, there's a more rewarding, mutually satisfying relationship. It's Restoring the Soul of Health Care for practitioners and patients. Membership matters.

Membership also saves because it dramatically reduces costs. Insurance companies no longer get a slice of the primary care pie, and the clinic doesn't need to hire extra staff to file claims and to haggle with third-party payers. Practitioners get to focus on patients instead of paperwork.

HELPcare Clinic memberships are available on a retail basis for individuals, couples and families and also at reduced rates to businesses of all sizes who want to offer membership as an employee benefit. In cooperation with North Risk Partners, we've also developed Health Insurance with HELPcare to help employers save significantly by incorporating HELPcare Clinic membership within their employee health insurance plans. They're buying a membership that provides about 90% of the care most employees need for about 10% of the cost of full insurance, which makes the overall insurance package cost less.

As Moon mentions, many of the largest employers, like Hormel in Austin, can afford to hire practitioners for onsite or near-site clinics for employees and their families. The HELPcare difference is that we enable smaller employers, families and individuals to join together to realize similar savings on convenient, personalized care.

Moon's conclusion:

Healthcare transformation is no longer in the future. It is happening right now, and the more CEOs get on board, I believe the better it will be for employees, providers and employers.

Read the whole post.

Learn more through our free publication, Saving Through Membership.

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Lee Aase

Lee Aase is the founder of HELPcare LLC, which provides comprehensive membership, marketing and management services for provider-owned HELPcare Clinics, as well as metabolic health education and coaching for people interested in restoring health and reversing disease through lifestyle changes. Lee and his wife Lisa live in Austin, MN and have six married children and 19 grandchildren.
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