How HELPcare Is Giving Practitioners Back Their Purpose

By Rachel Borg • June 30, 2025

In the latest episode of Take Charge with HELPcare, hosts Lee Aase and Dan Hinmon explore a crucial but often overlooked issue in healthcare—practitioner burnout—and the revolutionary model HELPcare is using to restore joy and purpose to medical careers.

Health care has become increasingly impersonal. Practitioners are often overburdened with packed schedules, endless documentation, and bureaucratic constraints. This industrialized system, driven by billing codes and 15-minute patient visits, leaves many feeling like cogs in a machine. For patients, it can feel like they’re just another number.

HELPcare is on a mission to change that.

HELPcare is a management services organization that helps practitioners launch and run independent, direct primary care clinics under the HELPcare Clinic brand. These clinics prioritize unhurried, relationship-based care, with standard appointments lasting 30 to 60 minutes. Patient panels are limited to 600 members—far fewer than the typical 3,000—enabling genuine, ongoing provider-patient relationships.

Lee and Dan discuss HELPcare’s “GOT LIFE” framework—a values-based model designed to empower practitioners. It stands for:

  • Growth Mindset: Embracing change and continuous learning.
  • Ownership: Becoming a stakeholder in one’s practice rather than a corporate employee.
  • Teamwork: Collaborating in small, highly functional care teams.
  • Love: Placing compassion and connection at the heart of medicine.
  • Integrity: Doing the right thing, especially when it’s hard.
  • Flexibility: Allowing for work-life balance and a dynamic startup environment.
  • Excellence: Delivering high-quality, thoughtful care that patients trust.

Lee emphasized that HELPcare offers more than employment—it’s a calling to help reshape healthcare from the inside out. Whether practitioners are looking to join existing clinics or launch new ones in their communities, HELPcare provides the infrastructure, support, and shared mission to make it possible.

Many providers who join say it’s the most fulfilling work they’ve done—especially when patients say after their first visit, “I finally feel heard.”

To learn more, practitioners can visit helpcare.health and check out the “HELPcare Careers” page. It might just be the first step in taking charge—not just of patient care, but of your professional life.

To get a new audio episode of Take Charge with HELPcare each Monday, be sure to subscribe on Spotify or Apple Podcasts, or watch the video edition by subscribing to the HELPcare YouTube channel.

Rachel Borg

Rachel is HELPcare's Membership Director and the HELPcare Challenge Coordinator. She lives in Winchester, KS with her husband and six children.
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